Viral marketing, also called viral advertising, refers to a marketing technique that utilizes unconventional means – like websites – in spreading information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. To know more about video networking, you can check out via the web.
Videos attract a bigger audience because they can be seen on practically every corner of the Internet, specifically on social media and video sharing sites. As these videos are shared across different sites and viewed by various groups of people, they become viral. To use a cliché, they "spread like a disease". Thus, they are called viral videos.
A viral video is created for the purpose of Internet sharing via social media, electronic mail and video sharing websites. They developed into trending videos, which means they become extra popular online because of extensive spreading through different platforms. Most viral videos are amusing, entertaining and/or humorous in nature.
How the Videos Are Spread Online
Video sharing site YouTube is the most popular choice for posting viral marketing videos. Since it has buttons that allow for sharing on social sites like Facebook and Twitter, getting the videos across different niches and audiences is easy. These videos are then picked up by other websites.
Once viral, the videos appear on a video chart. This chart lists the most popular and most recently uploaded videos on YouTube. Some websites even have a separate section or page of their own viral video chart. It basically acts like a viral video compilation. Some people actually prefer browsing through the chart instead of searching through YouTube or other social media sites.