Below are some reasons why online video marketing is the new to-do for any business willing to succeed online.
YouTube, a search engine not like any other
There's no doubt that Google is the leading search engine in the world, without a serious contender. And in a totally different style, YouTube comes second. To know more about video network releases, you can go through the web.
While Google has more than 100 billion searches per month worldwide, the video-based social network has more than a billion users who watch millions of hours of video. So with an optimized and interesting video, you can reach a huge number of viewers within days.
Videos are also booming on Facebook
If YouTube is the second largest search engine, Facebook, with more than 1.65 billion users, is the biggest social network ever! According to a study made at the end of 2015 by TechCrunch, Facebook doubled its daily average video views from 4 billion to 8 billion in less than a year time. This enormous evolution created a rivalry between the social network and YouTube in video views.
In addition, according to Social bakers, Facebook videos demonstrated to be the type of posts that is getting the most organic reach. A few years ago, due to an algorithm update, pages started depending on ads to reach more users, and without a media budget, it would become difficult for them to succeed. But here comes the videos.